In 1984, it resembled an unwinnable David and Goliath battle: one person against the mammoth American brew industry. When others laughed at Jim Koch’s intend to leave his counseling occupation and begin a distillery that would challenge American palates, he picked a nineteenth-century family formula and propelled Samuel Adams. Presently one of America’s driving specialty distilleries, Samuel Adams has reclassified the way Americans consider lager and helped goad a specialty brew transformation.
In Quench Your Own Thirst, Koch offers uncommon bits of knowledge into the hurricane ride from crude start-up to flourishing open organization. His imaginative plan of action and refreshingly straight to the point stories offer illogical lessons that you can apply to business and to life.
Koch covers everything from finding your own Yoda to his hypothesis on how a bit of string can show you the most essential lesson you’ll ever find out about business. He additionally has astonishing guidance on deals, promoting, employing, and organization culture. Koch’s accounts, idiosyncratic insights, and bits of knowledge go a long ways past fermenting. A fun, drawing in control for building a vocation or propelling a fruitful business in light of your interests, Quench Your Own Thirst is the way to a definitive dream: being effective while doing what you adore.