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Business Lessons from a Radical Industrialist: How a CEO Doubled Earnings , Inspired Employees and Created Innovation from One Simple Idea

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In 1994, Ray Anderson was 60 years of age and at the highest point of his amusement as originator and CEO of Atlanta-based Interface, Inc., a secluded cover organization that makes those astute cover tiles that you may have underneath in your office or pined for by means of the organization’s private image, FLOR.

That was 17 years back – before “green” was the convincing business basic that it is today (for reference, oil was then $18/bbl), and to be perfectly honest, nature was no place on Ray’s radar. An Interface relate requested that Ray give a discourse to a team that was framing to answer client worries about ecological effects, and however he understood what he would state, he acknowledged. As the date for the discourse developed closer, he started to sweat – and after that Paul Hawken’s book, The Ecology of Commerce, arrived around his work area. The rest is green business history – Ray read the book (he’s called it a ‘lance in the chest’ epiphany), his viewpoint was drastically changed, and he gave a discourse that would put the oil subordinate cover organization on a way to zero ecological impression.

What’s occurred in the interceding years has made Interface the ideal specimen for green business, and Ray’s turned into a touch of an eco demigod. He discarded his gas-swallowing Jaguar for a Prius, assembled an off-the-lattice home, and today, at 76, his life is profoundly not the same as what he would have envisioned for himself at age 60. This is his story.

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